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Divine/Pooja Essentials

Attar for pooja is alcohol-free by definition. Ethanol is kept out of the prayer room, which is why traditional itra is perfume oil and nothing else. These are the blends worn and offered during pooja: chandan, mogra, kewda, kesar and mitti, in 8ml roll-ons. Nothing here contains alcohol. Which flower suits which ritual is a question with a real traditional answer, and the guide to choosing attar for pooja and gifting works through it note by note.

Roll-on attars and eau de parfumsNotes listed on every product18 fragrances
18 products

Products in Divine/Pooja Essentials

New
Essent Chandan & Belpatra 8 ml roll-on attar bottle — woody

Pooja Wala Bhai

Chandan & Belpatra 8ML

Chandan and belpatra, the way ghar smells on Monday.

$17.40
Concentrated attar oil being decanted from a glass vial

Why attar?

An oil outlasts a spray.

An alcohol spray pushes scent outward fast, then fades. An attar is the oil on its own, with no ethanol, so it stays where you put it and unfolds over hours instead of minutes. That is why a small roll-on outlasts a much larger bottle of eau de toilette.

Read the full guide

About the Divine/Pooja Essentials collection

Ittar has accompanied Indian prayer for centuries precisely because it is alcohol-free: pure oil on pure intention. Each of these is chosen for devotional settings: temple florals, sacred sandalwood, earthy mitti.

Keep one on the pooja thali and one in your pocket; tradition travels.