Crave-Inspired Unisex

Crave typically lasts 5–8 hours on skin. As an alcohol-free perfume oil it has no alcohol to flash off, so it dries down slowly and stays closer to the skin as it fades. Fresh Citrus compositions like this one hold especially well on warm pulse points — wrists, neck and behind the ears. For all-day events, one midday touch-up is plenty.

Yes — Crave is a 100% alcohol-free attar (perfume oil). There is no alcohol to dry out skin or clash with prayer and religious settings, which is why attars are the traditional choice across India and the Middle East. As with any fragrance, do a small patch test first if you have very sensitive skin.

Crave is genuinely unisex. The bright, zesty character reads elegant rather than gendered, and it is worn and loved by both men and women. Fragrance families like fresh citrus sit on skin chemistry differently for everyone — which is exactly what makes a shared bottle interesting.

Roll it directly onto warm pulse points — inner wrists, the base of the throat, behind the ears. Do not rub afterwards; rubbing breaks the oil's dry-down and shortens its life. Because attar is concentrated oil, start with less than you think you need — one pass per point — and build up only if you want more presence.

Crave suits pooja mornings and quiet prayer, and everyday wear beautifully. Being alcohol-free, it is appropriate for pooja, temple visits and prayer settings where traditional ittar is preferred. Beyond devotional use, its bright, zesty character carries easily into daily wear — one bottle, both worlds.

Yes — the 8 ml roll-on is built for exactly that. It is far under airline liquid limits, the rollerball design will not spill in a bag, and no alcohol means no worries in checked or cabin luggage. Slip it into a pocket, pouch or pencil case and reapply anywhere, no spraying required.