A row of Essent perfume bottles displayed along a stone ledge

Fresh Starts

New job, new city, new year, or just a Monday you decided to take seriously.

Citrus, cold water, green stems and grounding blends — for the version of yourself you are about to be.

Roll-on attars and eau de parfumsNotes listed on every product27 fragrances
27 products

Products in Fresh Starts

Essent Aqua Di Gio 100 ml eau de parfum bottle — aquatic fresh

Techie Bhai

Aqua Di Gio

Runs on cold coffee and clean code.

From $15.00
Concentrated attar oil being decanted from a glass vial

Why attar?

Oil holds what alcohol releases.

An alcohol spray pushes scent outward fast, then fades. An attar is the oil on its own, with no ethanol, so it stays where you put it and unfolds over hours instead of minutes. That is why a small roll-on outlasts a much larger bottle of eau de toilette.

Read the full guide