A row of Essent perfume bottles displayed along a stone ledge

Fresh Starts

New job, new city, new year, or just a Monday you decided to take seriously.

Citrus, cold water, green stems and grounding blends — for the version of yourself you are about to be.

Roll-on attars and eau de parfumsNotes listed on every product27 fragrances
27 products

Products in Fresh Starts

Essent Blue Whale 30 ml eau de parfum bottle — aquatic fresh

Morning Didi

Blue Whale

Deep water, calm head.

From $10.20
Essent Green Apple 30 ml eau de parfum bottle — fruity floral

Morning Didi

Green Apple

A morning person. Genuinely.

From $10.20
Essent Cool Water 30 ml eau de parfum bottle — aquatic fresh

Techie Bhai

Cool Water

The first bottle he ever bought himself.

From $10.20
Essent 1 Million 8 ml roll-on attar bottle — spicy oriental

The Seeker

1 Million 8 ml

Shared bottle, shared shelf.

$13.80
Essent Ocean Mist 30 ml eau de parfum bottle — aquatic fresh

Techie Bhai

Ocean Mist

Two monitors, one window open to the sea.

From $10.20
Essent Papaya 30 ml eau de parfum bottle — fruity floral

Morning Didi

Papaya

Summer holidays at nani's house.

From $10.20
Essent Lemon Grass 30 ml eau de parfum bottle — fresh citrus

Morning Didi

Lemon Grass

Clean house, clean playlist.

From $10.20
Essent Bleu De 100 ml eau de parfum bottle — fresh citrus

Techie Bhai

Bleu De

The safe bet he will actually finish.

From $15.00
Essent Phantom 100 ml eau de parfum bottle — fresh citrus

Techie Bhai

Phantom

He read the spec sheet before buying it.

From $15.00
Essent Aqua Pour Homme 100 ml eau de parfum bottle — aquatic fresh

Techie Bhai

Aqua Pour Homme

Smells like a fresh start to the morning.

From $15.00
Concentrated attar oil being decanted from a glass vial

Why attar?

Oil holds what alcohol releases.

An alcohol spray pushes scent outward fast, then fades. An attar is the oil on its own, with no ethanol, so it stays where you put it and unfolds over hours instead of minutes. That is why a small roll-on outlasts a much larger bottle of eau de toilette.

Read the full guide